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In today’s world, we are more likely to purchase something if it looks nice. An easy way to make a product look desirable and therefore more sellable is to package it nicely however, as a society, we have little regard to the packaging we throw away and the detrimental effects it can have.

If we reduce the amount of packaging we use, we will decrease the depletion of out planets finite resources and reduce the amount of greenhouse gas emissions we currently release into the atmosphere through mass production.

In this project, we started by cutting up a variety of objects and assembling them in a variety of creative ways to make it look like a scene you would find in Frankenstein’s workshop. We had the goal to enforce the phase ‘reuse, reduce, recycle’, by demonstrating that is possible to create something fun and eye catching from random items lying around.

 

After making the improvised toys, we took moulds and cast models of them to reflect the potential impression they can leave behind on our planet. We experimented making the moulds from both plaster cast and concreate to see the effects different materials created.

We then created a collage from all the packaging left behind from the toys, clearly highlighting the sheer volume of packaging that is wasted which usually ends up in landfill. This installation emphasises the shocking amount we waste, encouraging people to realise the impact consumption has on our planet. To ensure the display caught peoples eye it was hung over a large window central to our display, so it was unmissable. We made the collage by arranging all the pieces and taping them together. Typically, if something can go wrong it usually does – the weight of the tapestry was initially too great so when it was hung up it ripped in half. To amend this issue, we added a series of long strips of tape behind to hold the tension and hot glue gunned looser pieces together admittedly this sounds very blue peter, but it did the job!

For the final exhibition, the tapestry was hung in the centre of the room so people could recognise the amount of waste created when purchasing products. The moulds were laid on tables with attention paid to lay similar ones near each other to ensure it was clear to see the comparison of different effects could have e.g. plaster cast, concrete and spray paint. The new toys we made were placed at the front as their quirky design would hopefully catch people’s eyes and draw them into the exhibition. The whole exhibition was lit up by multi-coloured backlighting complement the wide array of colours in this project, while creating a mysterious feel as if in Frankenstein’s workshop.


References:

SPREP (2009) Factsheet. Waste & Climate Change, Available at: https://www.sprep.org/climate_change/PYCC/documents/ccwaste.pdf. Accessed on: 05/11/19.

School of Architecture
Planning and Landscape
Newcastle upon Tyne
Tyne and Wear, NE1 7RU

Tel: 0191 208 6509

Email: nicola.rutherford@ncl.ac.uk


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